Applewood needed an institutional video for one of their top-performing dealerships—something that would go beyond the traditional infomercial format. Instead of a flat corporate script, we created a dynamic piece that blended custom motion graphics with real voices from the floor.

The salespeople were the stars—they all came together to showcase what made this store thrive: service, transparency, and people-first culture. Our production had the goal of creating a video asset that carried a premium feel, while keeping the tone grounded and human.

The video was widely used as a marketing asset for campaigns throughout the British Columbia province and helped position the store to win two national awards the following year.

This LinkedIn post highlights the impact and reception of the video.